{"product_id":"daniel-de-losques-mistinguett-copie","title":"Leonetto Cappiello – Uricure","description":"\u003ch2 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eUricure — Lithographic Poster in Colours\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eArtist: Leonetto Cappiello (Italian-French, 1875–1942)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMedium: Lithographic poster in colours\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eDimensions: 140 × 100 cm (55 × 39 1\/2 in)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003ePrinter: Imp. Vercasson, Paris\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eCondition: B- (good)\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eBacked: Yes — on linen\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Uricure lithographic poster in colours by Leonetto Cappiello is a rare, visually commanding, and historically significant example of early twentieth-century advertising graphic art at its most inventive and psychologically astute — a large-format colour lithograph of exceptional scale, printed by the celebrated Paris printing house Imp. Vercasson, backed on linen, and preserved in condition B-. Created by Leonetto Cappiello — the Italian-born Parisian artist universally acclaimed as the father of modern advertising and one of the most prolific, influential, and technically gifted poster artists in the history of graphic design — the Uricure poster exemplifies the revolutionary visual language that transformed the art of commercial communication at the turn of the twentieth century and established the foundations of the modern advertising image.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe work is in condition B- — good. Full condition report available upon request.\u003c\/p\u003e\n\u003ch3 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003c\/h3\u003e\n\u003ch3 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eShipping \u0026amp; Delivery: \u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✔ Worldwide shipping from France\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✔ Professional packaging with insurance\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e✔ Tracking number included for secure delivery\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-pre-wrap leading-[1.7]\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003ca title=\"Contact\" href=\"https:\/\/lynartstore.com\/pages\/contact-us\"\u003e➡️ Contact us for any question\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003c\/h3\u003e\n\u003ch3 class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eFAQ\u003c\/h3\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWho is Leonetto Cappiello?\u003c\/strong\u003e Leonetto Cappiello — born in Livorno, Italy, in 1875, and based in Paris from 1898 — is universally acclaimed as the father of modern advertising and one of the most prolific, influential, and technically gifted poster artists in the history of graphic design. Over a career spanning more than four decades and comprising more than three thousand poster designs, he produced advertising images for some of the most celebrated brands of the Belle Époque and interwar periods — among them Cinzano, Campari, Bouillon Kub, and Thermogène — developing a revolutionary visual language of radical simplicity and immediate psychological impact that anticipated by decades the principles of modern advertising theory.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat is Uricure?\u003c\/strong\u003e Uricure was a pharmaceutical product for which Cappiello produced this large-format advertising poster — a demanding commercial brief that he addressed with the characteristic visual intelligence, formal economy, and capacity for surprising, memorable imagery that define his finest work. Pharmaceutical and medical advertising posters by major Belle Époque artists are among the rarest and most collectible categories within the vintage poster market.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWho printed the poster?\u003c\/strong\u003e The poster was printed by Imp. Vercasson — one of the most respected and technically accomplished lithographic printing houses in Paris during the Belle Époque and interwar periods, with a distinguished history of producing Cappiello's poster designs to the highest chromatic and technical standards.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat printing technique was used?\u003c\/strong\u003e The poster is a lithograph in colours — the medium in which Cappiello produced his greatest and most celebrated works, allowing for the reproduction of his characteristically bold, chromatically intense compositions with a fidelity and surface quality that remains the defining standard of the period's finest graphic production.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat does condition B- mean?\u003c\/strong\u003e Condition B- denotes good condition — reflecting an honest assessment of a large-format lithograph of this age and rarity, with age-related characteristics entirely consistent with a work of this period and origin, and retaining the full visual force and graphic impact of Cappiello's original composition.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat does backed on linen mean?\u003c\/strong\u003e Linen backing is a standard and widely accepted conservation practice for vintage posters, in which the poster is mounted onto a linen support to ensure its long-term structural integrity, facilitate display and handling, and protect the paper from further deterioration. Linen-backed posters are the standard presentation format for works of this age and significance in major collections and at specialist auction houses worldwide.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat are the dimensions of the piece?\u003c\/strong\u003e 140 × 100 cm (55 × 39 1\/2 in)\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIs the work framed?\u003c\/strong\u003e No. The poster is presented unframed.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eWhat makes this Cappiello poster a compelling acquisition?\u003c\/strong\u003e The Uricure poster represents a rare opportunity to acquire a large-format original lithograph by the father of modern advertising — a work that brings Cappiello's revolutionary visual language, his mastery of the lithographic medium, and his extraordinary capacity for memorable commercial imagery to bear on one of the rarer categories of his output. Printed by Imp. Vercasson to the highest technical standards, backed on linen, and preserved in a displayable condition, this poster represents a compelling and fully documented acquisition for any serious collector of Belle Époque graphic art and the history of advertising design.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIs this artwork a good investment?\u003c\/strong\u003e Leonetto Cappiello is one of the most consistently collected and commercially significant artists in the history of the vintage poster market. His works are held in major museum and design collections worldwide and regularly achieve strong results at the leading specialist auction houses. Large-format examples in good condition — particularly those from rarer categories of his output such as pharmaceutical advertising — represent a compelling acquisition opportunity for serious collectors.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIs worldwide shipping available?\u003c\/strong\u003e Absolutely. We offer secure worldwide shipping from France with professional packaging, tracking, and insurance.\u003c\/p\u003e","brand":"Leonetto Cappiello","offers":[{"title":"140 × 100 cm","offer_id":53766441501018,"sku":null,"price":1500.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0243\/8699\/4210\/files\/photosite_87.png?v=1773050327","url":"https:\/\/lynartstore.com\/products\/daniel-de-losques-mistinguett-copie","provider":"LYNART STORE","version":"1.0","type":"link"}