Leonetto Cappiello – Uricure

Uricure — Lithographic Poster in Colours

• Artist: Leonetto Cappiello (Italian-French, 1875–1942)
• Medium: Lithographic poster in colours
• Dimensions: 140 × 100 cm (55 × 39 1/2 in)
• Printer: Imp. Vercasson, Paris
• Condition: B- (good)
• Backed: Yes — on linen

The Uricure lithographic poster in colours by Leonetto Cappiello is a rare, visually commanding, and historically significant example of early twentieth-century advertising graphic art at its most inventive and psychologically astute — a large-format colour lithograph of exceptional scale, printed by the celebrated Paris printing house Imp. Vercasson, backed on linen, and preserved in condition B-. Created by Leonetto Cappiello — the Italian-born Parisian artist universally acclaimed as the father of modern advertising and one of the most prolific, influential, and technically gifted poster artists in the history of graphic design — the Uricure poster exemplifies the revolutionary visual language that transformed the art of commercial communication at the turn of the twentieth century and established the foundations of the modern advertising image.

The work is in condition B- — good. Full condition report available upon request.

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✔ Worldwide shipping from France

✔ Professional packaging with insurance

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FAQ

Who is Leonetto Cappiello? Leonetto Cappiello — born in Livorno, Italy, in 1875, and based in Paris from 1898 — is universally acclaimed as the father of modern advertising and one of the most prolific, influential, and technically gifted poster artists in the history of graphic design. Over a career spanning more than four decades and comprising more than three thousand poster designs, he produced advertising images for some of the most celebrated brands of the Belle Époque and interwar periods — among them Cinzano, Campari, Bouillon Kub, and Thermogène — developing a revolutionary visual language of radical simplicity and immediate psychological impact that anticipated by decades the principles of modern advertising theory.

What is Uricure? Uricure was a pharmaceutical product for which Cappiello produced this large-format advertising poster — a demanding commercial brief that he addressed with the characteristic visual intelligence, formal economy, and capacity for surprising, memorable imagery that define his finest work. Pharmaceutical and medical advertising posters by major Belle Époque artists are among the rarest and most collectible categories within the vintage poster market.

Who printed the poster? The poster was printed by Imp. Vercasson — one of the most respected and technically accomplished lithographic printing houses in Paris during the Belle Époque and interwar periods, with a distinguished history of producing Cappiello's poster designs to the highest chromatic and technical standards.

What printing technique was used? The poster is a lithograph in colours — the medium in which Cappiello produced his greatest and most celebrated works, allowing for the reproduction of his characteristically bold, chromatically intense compositions with a fidelity and surface quality that remains the defining standard of the period's finest graphic production.

What does condition B- mean? Condition B- denotes good condition — reflecting an honest assessment of a large-format lithograph of this age and rarity, with age-related characteristics entirely consistent with a work of this period and origin, and retaining the full visual force and graphic impact of Cappiello's original composition.

What does backed on linen mean? Linen backing is a standard and widely accepted conservation practice for vintage posters, in which the poster is mounted onto a linen support to ensure its long-term structural integrity, facilitate display and handling, and protect the paper from further deterioration. Linen-backed posters are the standard presentation format for works of this age and significance in major collections and at specialist auction houses worldwide.

What are the dimensions of the piece? 140 × 100 cm (55 × 39 1/2 in)

Is the work framed? No. The poster is presented unframed.

What makes this Cappiello poster a compelling acquisition? The Uricure poster represents a rare opportunity to acquire a large-format original lithograph by the father of modern advertising — a work that brings Cappiello's revolutionary visual language, his mastery of the lithographic medium, and his extraordinary capacity for memorable commercial imagery to bear on one of the rarer categories of his output. Printed by Imp. Vercasson to the highest technical standards, backed on linen, and preserved in a displayable condition, this poster represents a compelling and fully documented acquisition for any serious collector of Belle Époque graphic art and the history of advertising design.

Is this artwork a good investment? Leonetto Cappiello is one of the most consistently collected and commercially significant artists in the history of the vintage poster market. His works are held in major museum and design collections worldwide and regularly achieve strong results at the leading specialist auction houses. Large-format examples in good condition — particularly those from rarer categories of his output such as pharmaceutical advertising — represent a compelling acquisition opportunity for serious collectors.

Is worldwide shipping available? Absolutely. We offer secure worldwide shipping from France with professional packaging, tracking, and insurance.