Volkswagen (Ads Portfolio), 1985

Artist: Andy Warhol (American, 1928–1987)
Series: Ads Portfolio
Medium: Screenprint on Lenox Museum Board
Dimensions (sheet): 96.5 × 96.5 cm (38 × 38 in)
Dimensions (framed): 110.5 × 110.5 cm (43.5 × 43.5 in)
Edition: 73/190 (aside from proofs)
Signed
Blind stamp
Printed by Rupert Jasen Smith, New York
Published by Ronald Feldman Fine Art, Inc., New York
Provenance: Phillips Auction, October 22, 2025, Lot 150

Reference:
Frayda Feldman & Jörg Schellmann, Andy Warhol Prints: A Catalogue Raisonné 1962–1987, Vol. II, cat. no. 358.

Description

Created in 1985 as part of Warhol’s celebrated Ads Portfolio, Volkswagen reflects the artist’s enduring fascination with branding, consumer culture, and corporate identity. In this late-career body of work, Warhol revisited iconic commercial imagery, transforming globally recognized logos and products into powerful Pop Art statements.

The Volkswagen logo — already a symbol of industrial design and mass production — becomes, under Warhol’s treatment, both an object of admiration and a subtle critique of consumer culture. Through bold color contrasts and graphic clarity, the image oscillates between advertisement and artwork, reinforcing Warhol’s lifelong exploration of commerce and art as intertwined forces.

Printed on Lenox Museum Board, a premium support frequently used for Warhol’s late screenprints, the work demonstrates strong color saturation and sharp definition. The edition is limited to 190, aside from artist proofs and special impressions.

Executed in collaboration with master printer Rupert Jasen Smith and published by Ronald Feldman Fine Art, this piece is fully catalogued in the Warhol Print Catalogue Raisonné (cat. no. 358).

Works from the Ads Portfolio represent Warhol’s final major print series and are considered key examples of his mature practice, bridging corporate iconography and fine art.

Shipping & Delivery

✔ Worldwide shipping from France
✔ Professional packaging with full insurance
✔ Secure tracked delivery

➡️ See all available works by Andy Warhol
➡️ Contact us for any question

FAQ

Is the artwork signed?
Yes, the print is signed by Andy Warhol and bears the blind stamp.

Is this work catalogued?
Yes, it is referenced in Feldman & Schellmann, Vol. II, cat. no. 358.

What is the Ads Portfolio?
The Ads Portfolio (1985) is Warhol’s final major print series, celebrating and reinterpreting iconic commercial imagery.

Is the work framed?
Yes, framed dimensions are 43.5 × 43.5 inches. Please confirm framing details upon inquiry.